IT’S TOLLING, JUST
WAY WAY EASIER.

The whole premise of tolling is to get where you’re going faster. (Duh.) So why is the entire process so convoluted? Uproad set out to right that. Say sayonara to cash-only lines. Late fees. Transponders. Surprise bills in the mail. You get it. Say hello to Uproad.

I was tasked with crafting the conversational tone to be featured on both their website as well as within the app itself.

Work done at HYFN.