SMART LIGHTING GAME,
MEET C BY GE

With a suite of products that allow humans to control lights with the touch of a button or a well-enunciated Alexa command, GE was throwing their bulbs in the smart technology ring. Not in an effort to conquest existing users, but instead targeting new adopters. How so? By giving them a reason to believe that smart technology is less novelty, more life-simplifying. (And yes fine sometimes just fun.) So we threw John Slattery in a tutu and brought a few use cases to life.

Director: Michael Koerbel // CD: Scott Mallone, Kevin Wassong // CW: Me // Production: Durable Goods // Photographer: Saam Gabbay

Work done at HYFN.