BUZZED DRIVING SUCKS.
PERIOD.

But a doom and gloom PSA about deaths on dark roadways isn’t the way to get millennials to listen. So instead we went with relatable.

If you’re seeing double or slurring your words you definitely shouldn’t be driving, but some of your tells may be more subtle. We teamed up with AdCouncil to shed a little light on those not-so-obvious signs you shouldn’t be driving.

The unique new pivot garnered over 7 million views in the first week and 7th place on AdAge’s viral video chart.

Work done for OMD Create.