WE’RE ALL SCREWED FOR RETIREMENT !!

Not really. But kind of. Around 64% of Americans are behind the ball when it comes to retirement savings, which is admittedly scary. But it also isn’t too late. The AdCouncil, AARP, and an inexplicably adorable little green retirement coach set out to teach Gen Xers small steps they can take today to make a lasting impact. Together we channeled our inner Electric Company and cranked out an educational alphabet of actionable savings tactics.

(If you fall under that 64% hit me up for the full list. Super helpful stuff.)

CD: Ashley Heron, Xionel Lopez // AD: Sasha Agapov // CW: Landon Kirksey, Me // Designer: Carla Anthis // Set Designer: Kruise Sapstein
Score: Gary William Friedman

Work done for OMD Create.